Product Marketing Manager (Remote)

About the Company
This fast-growing Web3 infrastructure startup is tackling fragmentation across chains, rollups, and assets. Since launching in 2022, it has processed over $23 billion in volume and is integrated with leading wallets, exchanges, and DeFi protocols. One of its flagship products is a cross-chain liquidity marketplace enabling seamless, gasless swaps across 30+ blockchains.

Role Overview
As Product Marketing Manager, youll lead go-to-market strategy and execution across multiple product lines. Youll define positioning, craft messaging, and collaborate with product, engineering, design, and leadership to drive adoption and successful launches.

Key Responsibilities

• Plan and execute GTM campaigns, from audience targeting to creative direction and performance tracking
• Translate technical features into clear, compelling user benefits
• Collaborate with growth and design teams to produce marketing assets (videos, blogs, social content)
• Monitor KPIs and optimize campaigns based on data insights
• Partner cross-functionally to prioritize high-impact initiatives

Ideal Candidate

• 5+ years in product or content marketing, ideally in tech or Web3
• Proven success launching products used by large user bases
• Strong storytelling and communication skills
• Familiarity with digital marketing tactics and performance metrics
• Creative, data-driven, and collaborative
• Passionate about crypto and dApps (DeFi, NFTs, etc.)

Why Join

• Real user scale and strong product-market fit
• High-trust, low-ego culture with no micromanagement
• Fast-paced, builder-driven environment
• Fully remote and globally distributed team